Google Ads Developer Blog: Preparing for display creatives in DCM

Ads Developer Blog

The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs.

Preparing for display creatives in DCM

Tuesday, May 3, 2016

As you may have heard, streamlined creative types are coming to DCM. The centerpiece of this effort is the new display creative, which supports HTML5, images, and Flash. To learn more, visit our DCM user support site. How does this affect DCM/DFA Reporting and Trafficking API users?will notCreatives service types

API type

Old UI & Report type

New UI & Report type

CUSTOM_INPAGE

Custom in-page

Custom display

CUSTOM_INTERSTITIAL

Custom interstitial

Custom display interstitial

ENHANCED_BANNER

Enhanced banner

Display

ENHANCED_IMAGE

Enhanced image

Display image gallery

REDIRECT

Redirect

Display redirect

RICH_MEDIA_EXPANDING

Rich media expanding

Rich media display expanding

RICH_MEDIA_INPAGE

Rich media in-page

Rich media display banner

RICH_MEDIA_INPAGE_FLOATING

Rich media in-page with floating

Rich media display banner with floating

RICH_MEDIA_INTERSTITIAL_FLOAT

Rich media floating

Rich media display interstitial

RICH_MEDIA_MULTI_FLOATING

Rich media multi-floating

Rich media display multi-floating interstitial

VPAID_LINEAR

Rich media VPAID linear

VPAID linear video

VPAID_NON_LINEAR

Rich media VPAID non-linear

VPAID non-linear video

What can API users do now to prepare?full supportAs display creatives replace the need to use HTML5 banner, Image, and Flash in-page creative types, support for inserting these legacy types will be removed in an upcoming API release. To prepare for this, API users are strongly encouraged to begin transitioning to the new display type now. We've updated our code examples to illustrate how current API versions can use display creatives to begin replacing these legacy types today: